Levi Strauss
Levi Strauss
Levi Strausswas an American Jewish businessman of German origin who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth26 February 1829
CityButtenheim, Germany
CountryUnited States of America
broke stiff
You got them, and they were stiff as a board, and you broke them in.
american-businessman chosen natural species
We can understand, too, that natural species are chosen not because they are 'good to eat' but because they are 'good to think.'
american-businessman composer delicious experience falling musical stable thrust torn
If the composer withholds more than we anticipate, we experience a delicious falling sensation; we feel we have been torn from a stable point on the musical ladder and thrust into the void.
ask knows
An expert knows all the answers - if you ask the right questions.
began french-scientist
The world began without man, and it will end without him.
against although attributes capable comparable creator holds immense itself key language majority meaning minority music musical mystery people science since supreme tiny various
Since music is a language with some meaning at least for the immense majority of mankind, although only a tiny minority of people are capable of formulating a meaning in it, and since it is the only language with the contradictory attributes of being at once intelligible and untranslatable, the musical creator is a being comparable to the gods, and music itself the supreme mystery of the science of man, a mystery that all the various disciplines come up against and which holds the key to their progress.
aware claim french-scientist men minds myths operate therefore
I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact.
answers french-scientist mind provide
The scientific mind does not so much provide the right answers as ask the right questions.
alone among french-scientist individual man nor society
Just as the individual is not alone in the group, nor any one in society alone among the others, so man is not alone in the universe.
facts mystery humans
These facts make the creator of music a being like the gods, and make music itself the supreme mystery of human knowledge.
thinking numbers criticism
I think that a society cannot live without a certain number of irrational beliefs. They are protected from criticism and analysis because they are irrational.
confused teaching greatness
Teaching and research are not to be confused with training for a profession. Their greatness and their misfortune is that they are a refuge or a mission.
past ideas race
Enthusiastic partisans of the idea of progress are in danger of failing to recognize... the immense riches accumulated by the human race. By underrating the achievements of the past, they devalue all those which still remain to be accomplished.
years enhancement towns
In the case of European towns, the passing of centuries provides an enhancement; in the case of American towns, the passing of years brings degeneration. It is not simply that they have been newly built; they were built so as to be renewable as quickly as they were put up, that is, badly.