Leslie Moonves
Leslie Moonves
Leslie Roy Moonvesis Chairman of the Board, President, and Chief Executive Officer of CBS Corporation...
NationalityAmerican
ProfessionBusiness Executive
Date of Birth6 October 1949
CityNew York City, NY
CountryUnited States of America
advertising bowl dollars either million people plenty seconds super thousands willing
There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.
audiences chance characters creative episodes lead nervous people respond strength understand unhappy work
I understand why creative people like dark, but American audiences don't like dark. They like story. They do not respond to nervous breakdowns and unhappy episodes that lead nowhere. They like their characters to be a part of the action. They like strength, not weakness, a chance to work out any dilemma.
anyone cbs difficult head longer mutual news people year
This has been a very difficult year for CBS News, for Andrew, for other people in CBS News. I think it was a mutual decision. Andrew's been head of CBS News for a long time, longer than anyone else in many years. It was just time.
creating people identity
Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.
character dark people
I understand why creative people like dark, but American audiences dont like dark. They like story. They do not respond to nervous breakdowns and unhappy episodes that lead nowhere. They like their characters to be a part of the action. They like strength, not weakness, a chance to work out any dilemma.
winning idols people
There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.
everybody hates likely notable
Everybody Hates Chris. It's a notable show, so probably a likely survivor.
future stuff
We have CBS.com, we have our stuff on iTunes. We feel the wave of the future is getting as much distribution as we can. We feel that we should be nonexclusive and get our content out there.
depends realize totally
We realize that if we live in a world that depends totally on CBS.com, we'd be dead.
ahead cbs challenges clients facing knowledge share strategic vision
CBS Vision is a strategic way for us to get ahead of all the new technologies and challenges that are facing our industry, and to share our knowledge and these opportunities with our clients and partners.
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CBS is very pleased to have forged this partnership with Mitsubishi that will give American television viewers their first sustained exposure to high-definition television, ... This agreement, which allows us to present the majority of our primetime lineup in the highest definition television format, represents the most significant step any network has taken in HDTV and further establishes CBS' leadership in the transition to digital broadcasting.
advertising
CBS is the largest out-of-home advertising company in the U.S.
advantage gave leader market nbc opportunity took
NBC has been the market leader for a long time. They didn't replenish their programming...and it gave us an opportunity and we took advantage of that opportunity.
beyond country fragmented known media throughout
Seasoned broadcasters who are at once respected, charismatic and known throughout this country and beyond are increasingly important in this fragmented media landscape.