Kurt Barnard
Kurt Barnard
absent best both drives ease factors job jobs obtaining present retail sales until year
The thing that drives retail sales most and best is job availability and the ease of obtaining new jobs. Both of these factors are absent at the present time. It may not be until the end of the year that we see job growth.
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There are two conflicting forces at work on the consumer. One is people have jobs, they have money, the unemployment rate is still at a 30-year low of 3.9 percent, a lot of economic circumstances are very, very favorable. A lot of economic circumstances are very, very favorable, people have money and jobs, but they don't have as high a discretionary spending level as they did a year ago.
anytime asking bombarded buying decent good head hear income jobs laid listen means number people question radio voice
Americans are being bombarded with announcements of layoffs. Anytime you listen to the radio it's always 3,000 laid off here, 500 there, ... That means a lot of people who have decent jobs and good income hear that little voice in the back of their head asking the question 'could my number be up next?' They're buying what they need, but they don't buy frivolously.
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Retailing and consumer spending are a function of a four-letter word -- jobs. And there are no jobs being formed in the United States at the present time. We are in an unfortunate labor climate, one that might be called not at all propitious for retail spending.
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Retailers know that for a lot of consumers, this is a time of uncertainty about their jobs, ... This will make them frugal with their holiday shopping and they will be on the hunt for the best deals out there.
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Remember, there are still over 2 million unemployed workers and over 5 million are on part-time jobs. Christmas will be moderately better simply because last year was so bad. But unless this jobs picture improves, it's hard to say that the retail industry has finally turned the corner.
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The jobs situation is still not resolved. Across several industries, inventories are rising, and we're seeing that consumers are trading down. That's an indicator that people are not beset with worries but they are turning cautious.
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What the Gap is doing is not only what it must be doing, but what it should have done a long time ago.
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What's happening is very simple. The numbers we saw today are clear evidence that the American public is shell-shocked to the point of being frightened over a big long list of circumstances surrounding the economy over which they have no power, no control.
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The worst part of these results is that they show that the effect of the tax rebate checks has petered out. This is a nightmare in itself for retailers and it doesn't bode well for Christmas. Also, we'll probably see more markdowns now, more than retailers anticipated for the holidays. That will hurt their bottom line.
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They are all planning very cautiously, very carefully. Some companies have very decent inventory controls, but however good those controls are they still have to do some economic forecasting, and forecasting is a little difficult this time around. Nobody is going to spring for big orders until there's evidence that consumer demand is back, and there is no such evidence to date.
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The sales clear evidence of modest consumer spending slow down. We expect a decent holiday sales season, but an unspectacular one. The last three have been spectacular, particularly the last one.
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Early indications show that store traffic and the promotional activity is at lower levels than last year at this time. I wouldn't be surprised if many retailers try to get away with selling merchandise at full price.
cash clients continue continued february half marked retail sales sore spending stood stronger telling year
February sales were very strong, stronger than anticipated in many instances. I will tell you that if you were a retailer in February and did not do very well, you stood out like a sore thumb. We're telling our clients that the first half of this year will continue to be marked by continued strong spending at the retail cash register.