Ken Lombard
Ken Lombard
customers frankly great introduced knew music pioneer quality sergio timeless
Sergio is not only a music pioneer who frankly introduced Brazilian music to the world 40 years ago; this was just a great CD. From our perspective, there is that timeless quality we knew our customers would enjoy.
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The goal of our 'Hear Music Debut' CD series is to introduce talented, emerging artists to music fans seeking unique, new music experiences. The incredible response by Starbucks customers to Antigone Rising reflects not only our customers' strong appetite for discovering quality music but also demonstrates Starbucks' ability to leverage our unique marketing and distribution platform to the benefit of sales at traditional retail. We are extremely pleased to be working with Lava to share this special album with traditional music retailers seeking new and exciting music choices for their customers.
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We felt this was an exciting project and a perfect fit for what we're trying to provide to our customers,
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Our customers have come in over the years, they've heard music . . . that we've played, and they've asked us where they can find the CD. Frankly, we feel they've given us permission to go beyond coffee.
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Our approach is one that's integrated within our coffee experience.
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Everybody tried to tell us, 'You know, this is not going to work. You sure you know what you're doing?' And Earvin was wonderful because he was committed and he went to them and he said, 'I'm not really asking the question. This is what we're going to do. Will you support me? Will you give us film?' And in each case it was a 100-percent yes.
above figure tired trying waiting
At that time, everyone was trying to figure out what you could do to make a difference. And above all else, Earvin and I were tired of waiting for someone else to do it.
Do we do the somersaults now or later,
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You go through a tremendous amount of emotion, every emotion possible, when you see this film. You're laughing, you're crying. This is a great film we feel our customers are going to love. ... It's what Starbucks is all about.
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We are very protective of what we consider sacred and that is the coffee experience, and the only way that we are going to build this business is in a way that's integrated as part of that experience and adds value to that experience.
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We were able to convince both Dylan's management and Sony BMG that this was a perfect project for us. . . . We think (they've) done a terrific job of doing a total Bob Dylan promotion. It will be a win-win for everybody involved.
box currently frankly help office opportunity performance provide reach studios unique
We can provide the studios with a very unique opportunity to reach moviegoers in a way they currently don't have and frankly is going to help with better box office performance for their films.
beyond coffee customers needed permission
We needed to get the permission of our customers to go beyond coffee, and we feel that we got that permission with Ray.
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We have always admired the enormous talents of Herbie Hancock, ... When Jack Rovner and I first learned that we might be able to work with Herbie, we immediately jumped at the opportunity. And for the relationship to begin with a project as exciting as Possibilities is more than we could have hoped for. There are very few artists whose contribution to music has been as substantial and original as Herbie Hancock's. It is a great privilege to be undertaking this project with him.