Ken Lombard
Ken Lombard
brand commitment expand firm test
This is not a test for us. This is a firm commitment for us to expand the brand into the movies.
academy album appreciate company connection emotional feels genius given hear loves music public recording response shown starbucks strong thrilled truly
Everyone at Starbucks Hear Music feels a strong emotional connection to Genius Loves Company, ... We truly appreciate the recognition the Recording Academy has given this album and are thrilled by the response the public has shown to this project.
anyone anywhere beyond comment customers gone music options providing unique ways
I'm not here to comment on anyone else's opinion, ... But I can tell you that our customers have responded in ways that have gone beyond what our expectations have been. We are providing very unique products, music options for our customers that they can't get anywhere else.
obvious wider
It was obvious to us that wider distribution was most appropriate.
customers frankly great introduced knew music pioneer quality sergio timeless
Sergio is not only a music pioneer who frankly introduced Brazilian music to the world 40 years ago; this was just a great CD. From our perspective, there is that timeless quality we knew our customers would enjoy.
exciting felt fit perfect project provide trying
We felt this was an exciting project and a perfect fit for what we're trying to provide to our customers,
Do we do the somersaults now or later,
book fully intend launch
We fully intend to find the right book to launch that part of our strategy.
asking case committed everybody support sure tried wonderful
Everybody tried to tell us, 'You know, this is not going to work. You sure you know what you're doing?' And Earvin was wonderful because he was committed and he went to them and he said, 'I'm not really asking the question. This is what we're going to do. Will you support me? Will you give us film?' And in each case it was a 100-percent yes.
above figure tired trying waiting
At that time, everyone was trying to figure out what you could do to make a difference. And above all else, Earvin and I were tired of waiting for someone else to do it.
amount customers emotion emotions great starbucks tremendous
You go through a tremendous amount of emotion, every emotion possible, when you see this film. You're laughing, you're crying. This is a great film we feel our customers are going to love. ... It's what Starbucks is all about.
adds build business coffee consider experience integrated protective sacred value
We are very protective of what we consider sacred and that is the coffee experience, and the only way that we are going to build this business is in a way that's integrated as part of that experience and adds value to that experience.
arm consumer lions potential reach shot studios ways
This can be a potential shot in the arm for not only Lions Gate, but other independent studios that just have not been able to reach the movie consumer in ways that they would expect.
asked beyond customers given heard music permission
Our customers have come in over the years, they've heard music . . . that we've played, and they've asked us where they can find the CD. Frankly, we feel they've given us permission to go beyond coffee.