Ken Lombard
Ken Lombard
array artists believe commitment create customers event following genius honored innovative labels loves ongoing possibilities projects reflects special success talented truly unique
We are honored to be working with Herbie Hancock and the unprecedented array of talented artists he has assembled to create this truly special event album. Following the success of Ray Charles' Genius Loves Company, Possibilities reflects our ongoing commitment to working with innovative artists and labels to create unique projects which we believe our customers will embrace.
exciting felt fit perfect project provide trying
We felt this was an exciting project and a perfect fit for what we're trying to provide to our customers,
asked beyond customers given heard music permission
Our customers have come in over the years, they've heard music . . . that we've played, and they've asked us where they can find the CD. Frankly, we feel they've given us permission to go beyond coffee.
approach coffee integrated within
Our approach is one that's integrated within our coffee experience.
asking case committed everybody support sure tried wonderful
Everybody tried to tell us, 'You know, this is not going to work. You sure you know what you're doing?' And Earvin was wonderful because he was committed and he went to them and he said, 'I'm not really asking the question. This is what we're going to do. Will you support me? Will you give us film?' And in each case it was a 100-percent yes.
above figure tired trying waiting
At that time, everyone was trying to figure out what you could do to make a difference. And above all else, Earvin and I were tired of waiting for someone else to do it.
Do we do the somersaults now or later,
amount customers emotion emotions great starbucks tremendous
You go through a tremendous amount of emotion, every emotion possible, when you see this film. You're laughing, you're crying. This is a great film we feel our customers are going to love. ... It's what Starbucks is all about.
adds build business coffee consider experience integrated protective sacred value
We are very protective of what we consider sacred and that is the coffee experience, and the only way that we are going to build this business is in a way that's integrated as part of that experience and adds value to that experience.
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We were able to convince both Dylan's management and Sony BMG that this was a perfect project for us. . . . We think (they've) done a terrific job of doing a total Bob Dylan promotion. It will be a win-win for everybody involved.
box currently frankly help office opportunity performance provide reach studios unique
We can provide the studios with a very unique opportunity to reach moviegoers in a way they currently don't have and frankly is going to help with better box office performance for their films.
beyond coffee customers needed permission
We needed to get the permission of our customers to go beyond coffee, and we feel that we got that permission with Ray.
admired artists begin enormous exciting few great hoped jack learned might music original possibilities privilege project relationship talents whose work
We have always admired the enormous talents of Herbie Hancock, ... When Jack Rovner and I first learned that we might be able to work with Herbie, we immediately jumped at the opportunity. And for the relationship to begin with a project as exciting as Possibilities is more than we could have hoped for. There are very few artists whose contribution to music has been as substantial and original as Herbie Hancock's. It is a great privilege to be undertaking this project with him.
build entertainment establish move movies start
Movies are a very important part of or entertainment strategy. The thought was to start with music, build some success, establish credibility and then move into films.