Katie Bayne
Katie Bayne
ability coke experience offer online passions program rewards tailor tap truly unique
My Coke Rewards is unique in its ability to truly personalize the consumer's experience with Coca-Cola. The program allows us to tap into our consumers' passions and tailor their online experience to offer them what they really want.
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My Coke Rewards is the largest program we have ever launched for the Coca-Cola Trademark, with rewards valued at over $50 million. Regardless of which Coca-Cola brand is their favorite, My Coke Rewards will give everyone who loves Coca-Cola the chance to benefit from their passion for the brand in a unique and special way.
ads basic beginning coke happiness love message people reasons remind reminding series side simple since
Since the beginning of the year, we've aired a series of ads in the U.S. that remind people of the simple reasons why they love Coca-Cola, the product. With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle.
appreciate captured choosing coke drivers enjoying family fans good great helping importance money racing raise scenes sponsor support time
We had a great time choosing the different scenes where the drivers of the Coca-Cola Racing Family are captured enjoying a Coke on TV. Everyone understands the importance of sponsor support to NASCAR. We know that racing fans will enjoy being 'in on the joke' and appreciate that we are helping raise money for good causes.
great night start year
It's a great night for us to start the year off right.
hear love people simplicity step wit
We're getting back to the simplicity of why people love the brand. They can really hear the wit and self-deprecation of the brand. It's a step in the right direction.
brand found mistakes ourselves starting step voice
We're starting to get it right. We've found the voice of the brand again. We had to step away from ourselves and some of the mistakes we've made.
people shove tried
We've tried to do our homework. We're not just going to shove commercials at people because they will go away.
adult taste
It is not for everyone. It is an adult cola taste.
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Regardless of which Coca-Cola brand is their favorite, My Coke Rewards will give everyone who loves Coca-Cola the chance to benefit from their passion for the brand in a unique and special way.