Joshua Foer
Joshua Foer
Joshua Foeris a freelance journalist living in New Haven, Connecticut, with a primary focus on hard sciences. He was the 2006 U.S.A. Memory Champion, which was described in his 2011 book, Moonwalking with Einstein: The Art and Science of Remembering Everything. He spoke at the TED conference in February 2012...
NationalityAmerican
ProfessionJournalist
Date of Birth23 September 1982
CountryUnited States of America
book brains capture constantly culture dozen foggy half hours notion reading spend
Our culture constantly inundates us with new information, and yet our brains capture so little of it. I can spend half a dozen hours reading a book and then have only a foggy notion of what it was about.
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Today we read books 'extensively,' often without sustained focus, and with rare exceptions we read each book only once. We value quantity of reading over quality of reading. We have no choice, if we want to keep up with the broader culture.
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When I climb into my car, I enter my destination into a GPS device, whose spatial memory supplants my own. I have photographs to store the images I want to remember, books to store knowledge and now, thanks to Google, I rarely have to remember anything more than the right set of search terms to access humankind's collective memory.
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The fact that books today are mostly a string of words makes it easier to forget the text. With the impact of the iPad and the future of the book being up for re-imagination, I wonder whether we'll rediscover the importance of making texts richer visually.
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Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet.
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During the Middle Ages they understood that words accompanied by imagery are much more memorable. By making the margins of a book colorful and beautiful, illuminations help make the text unforgettable. It's unfortunate that we've lost the art of illumination.
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Sequencing - the careful striptease by which you reveal information to the reader - matters in an article, but it is absolutely essential to a book.
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If you were a medieval scholar reading a book, you knew that there was a reasonable likelihood you'd never see that particular text again, and so a high premium was placed on remembering what you read. You couldn't just pull a book off the shelf to consult it for a quote or an idea.
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There is a short window at the beginning of one's professional life, when it is comparatively easy to take big risks. Make the most of that time, before circumstances make you risk averse.
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The 'OK Plateau' is that place we all get to where we just stop getting better at something. Take typing, for example. You might type and type and type all day long, but once you reach a certain level, you just don't get appreciably faster. That's because it's become automatic. You've moved it to the back of your mind's filing cabinet.
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There are two possibilities: Either the kiss is a human universal, one of the constellation of innate traits, including language and laughter, that unites us as a species, or it is an invention, like fire or wearing clothes, an idea so good that it was bound to metastasize across the globe.
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The sport of competitive memorizing is driven by a kind of arms race where every year somebody comes up with a new way to remember more stuff more quickly, and then the rest of the field has to play catch-up.
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We often talk about people with great memories as though it were some sort of an innate gift, but that is not the case. Great memories are learned. At the most basic level, we remember when we pay attention. We remember when we are deeply engaged.
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We reserve the term 'genius' for people who are creative, who are innovators, who think in ways that are entirely new. In the Middle Ages, the term 'genius' was reserved for people with the best memories. That is telling.