Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
british design emphasis ideas innate original traditions value
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
ideas people firsts
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
ideas design rejected
There are 9 rejected ideas for every idea that works.
ideas design conversation
The best ideas start as conversations.
creativity ideas design
The nature of having ideas and creativity is incredibly inspiring.
ideas next-day creative
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
ideas design trying
There's no learning without trying lots of ideas and failing lots of times.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
corporate
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
aware design designer designers irritates products
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
bad course design designers designing four great people sad software spent
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
copied design eight inevitable six stolen time work
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
incredibly
Designing and developing anything of consequence is incredibly challenging.
best form include
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.