Jonah Peretti
Jonah Peretti
Jonah H. Peretti is an American Internet entrepreneur, a founder of BuzzFeed and The Huffington Post, and developer of reblogging under the project "Reblog"...
NationalityAmerican
ProfessionBusinessman
Date of Birth1 January 1974
CountryUnited States of America
bunch front page partly people seen
People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.
hard parallel straight
I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.
corollary distribute possible
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.
religion spread
Mormons know that it's not enough to practise your religion - you also have to spread your religion.
easier imagined intimate life
It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.
It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.
companies full incumbent sell web
A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.
best connects content life share
I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.
believe typical
I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology.
banner best both great heritage readers stuff
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
people want pieces
You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
people quality matter
The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there’s a ton of high-quality things that don’t go anywhere.
team ideas play
BuzzFeed started as a lab with a small team where we would play with ideas.
people fans ifs
People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.