Jon Banner
Jon Banner
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There are a ton of angles yet to be pursued or that we will continue to pursue. There's still a large question of how many people died and how they determine it, and why did so many people die.
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What we do costs an enormous amount of money: Iraq , Katrina, Rita. In order to pay for all that, we need to perform in the key demo. It's how we make our money. It's how the broadcasts are sold.
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Our attention will be focused on this story for a long time to come. One of the things that are challenging to us is that there are so many different angles to this story and places that require our attention.
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It does, in my mind, turn the broadcast almost into a special event every night because you now have a much more dynamic broadcast that can respond and react to things much quicker and much easier than one person sitting behind a desk.
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While the arena in which we operate has changed, the evening newscast still plays a vital role in the way Americans get their news. I think the audiences that the three (networks) get support the fact that this is something that is vital.
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We haven't had the advantage of having a real transition. It's a long-term project for us.
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We are revolutionizing the way the evening news is delivered.
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We have learned first-hand the dangers of smoking and the tragedy of lung cancer,
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It's been a difficult time for this broadcast. We've been dealing with a very painful situation, and we're grateful for all the help we've been getting from Charlie and Elizabeth and Bob.
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They constantly trot out 'Oprah' to explain their falling numbers, but the fact is that the program does not lead into 'World News Tonight' in any market in the country.
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It's something our teams are aware of, and we're taking some precautions.
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It's important for people to have a first-hand look as to what's going on. That became very clear during Katrina. All these people are reporters at heart, and they need to go do what they do best.
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Every call we make regarding any story is a serious one. But anything of this nature is a difficult call. We have to be sensitive to the viewers and at the same time be responsible and present what are, in essence, horrific acts occurring.
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What's happening to us is nothing. It's a blip compared to the tragedy that has occurred, ... We do the best that we can, and we try to stay focused on the real nature of the disaster, which is an unimaginable horror for tens of thousands of people who are homeless or who have lost loved ones.