Jon Banner
Jon Banner
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They constantly trot out 'Oprah' to explain their falling numbers, but the fact is that the program does not lead into 'World News Tonight' in any market in the country.
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For us, this is very much ending our mourning period and trying now to start fresh, to aggressively get back into the game. Peter's legacy is everywhere, in everything we do.
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We've been wanting to do it for a while, we talked about it more seriously after Peter passed away.
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If we all knew what device was going to be the most effective way of getting content five years from now, we could retire. Everybody is competing to get the attention of people and get them to use their device to get content.
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He has kept that mostly to himself. I know it has affected him. He's a very compassionate and genuine person and I can tell that it has affected him greatly.
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I don't think there was anyone more frustrated or disappointed. I've never known Peter to miss a day of work, let alone on a huge story like this.
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He participates regularly in our 9 a.m. editorial meeting, and I hear from him, usually multiple times, throughout the day. When he thinks we've done well, he lets us know. And when the broadcast isn't up to his standards, we hear that, too. He's home and watching.
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What we do costs an enormous amount of money: Iraq , Katrina, Rita. In order to pay for all that, we need to perform in the key demo. It's how we make our money. It's how the broadcasts are sold.
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Our attention will be focused on this story for a long time to come. One of the things that are challenging to us is that there are so many different angles to this story and places that require our attention.
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It does, in my mind, turn the broadcast almost into a special event every night because you now have a much more dynamic broadcast that can respond and react to things much quicker and much easier than one person sitting behind a desk.
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While the arena in which we operate has changed, the evening newscast still plays a vital role in the way Americans get their news. I think the audiences that the three (networks) get support the fact that this is something that is vital.
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We haven't had the advantage of having a real transition. It's a long-term project for us.
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We are revolutionizing the way the evening news is delivered.
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We have learned first-hand the dangers of smoking and the tragedy of lung cancer,