John Taylor
John Taylor
John Taylor quotes about
assume game ought start
I think we ought to assume that $59.99 is going to be the place we start for game prices,
fun game introduce mean online people
It is one thing to say you're going to introduce online gaming, but it is another thing to say it's really fun to play with, ... Just because a console's Web-enabled doesn't mean it's fun to play with. Somebody's got to come up with an online game that people want to play.
demand few games hold launch opening points price seeing weeks words
Opening price points are still where they were. In other words, you still launch at $49, but after a few weeks go by, demand dries up. So you're not seeing games hold the price point as long.
assume build cost either existence feeling game growing hand hard launch mark million money next order outlook raise start unit year
There's been a lot of hand wringing going on because of what the cost outlook is for game development for the next set of platforms, ... I think there's a growing feeling that in order to build and launch a game you're going to have to start at the $20 million mark - $10 million to build the game and $10 to launch it with a big splash. In order to be able to make any money on that kind of investment, you either have to assume some substantial unit numbers, which are hard to do in the first year or two of a platform's existence, or you've got to raise prices.
anywhere cool drives game hardware sales
The thing that drives hardware sales is a cool game you can't get anywhere else.
aspire companies game global handful king leaders leaders-and-leadership maker
Sega is one of the handful of companies that can aspire to be one of the global leaders in game software, ... They can be a king maker for a platform.
cross degree difference few games high japanese last longer ocean taste top western
The difference in taste has become more pronounced during the last generation, as top Japanese games no longer cross the ocean with a high degree of surety, and very few Western games become top sellers in Japan .
unique games important
We're getting to the point where it's important for each platform to have unique, differentiated titles -- so that if consumers want to buy that game, they have to buy that system
good ideas interested investing money prevailing venture
The prevailing view, ... is there is still institutional money that is still very interested in investing in venture capital, and there are still good bankable ideas out there.
few japan leading titles
With only a few exceptions, the leading titles in Japan are different from the leading titles in the U.S. .
inevitable prepared worse
This was inevitable and worse could come. We must be prepared for that.
change clear delivering depending everybody extremely head increasing next quantities sony
What's extremely important is that Sony is out there now and is delivering increasing quantities of product. It's pretty clear to me that if you look at the 128-bit segment, Sony is going to go up and everybody else is going to go down, only because Sony has a 12-month head start. But when you look into the next year, that could change depending on who's got which software.
nice reason taking team
We got a nice team we're taking over there. There's no reason why we can't come out of there with more than one championship.
armed army-and-navy certainly fein fully retain whilst work
We certainly would not work with Sinn Fein whilst they retain a fully armed army,