John Sicher
John Sicher
challenges company easy few resolve retail
Few things this important are easy and the company and the bottlers are going to need to find a way to resolve the challenges of the new retail landscape.
anticipate brands category drink few good growth outlook regular soft
The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
biggest diet growth last trend year
The biggest trend last year was the accelerated growth of the diet sodas,
airline bit business terms visibility volume
The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.
advertising beverage both period products promotions summer year
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.
coke credit deserve fairly pepsi plate stepped
It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.
aggressive imagery marketing pervasive water
They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
drinks energy enjoying growth job phenomenal terrific
Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.
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Turner is simply one of the best in the U.S. beverage business. Growing carbonated soft drinks today is a challenge, and Turner is very well equipped to do that with Big Red.
both coke companies innovation moving pipeline soft stronger
Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.
both elevates executive last management mary people promotion strong though
Though not specifically part of management succession, this move, like Mary Minnick's promotion last year, elevates another strong executive and makes them both people to watch.
innovation intense next product
With innovation and new product plans, it will be pretty intense next year.
impact overall responsibility sale schools terms tiny
The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.
america changes clear coke identified north work
Coke has identified North America as a challenging market, and it's clear there is still work to be done and changes to be made.