John Sicher
John Sicher
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We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,
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The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
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The energy drink category came out of nowhere. It's been a pleasant surprise for the industry.
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Results are starting to improve, but the company is still a work in progress.
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I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.
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I think certainly there's a certain set of American consumers interested in healthy beverages. Water is certainly a healthy beverage. There has been a great deal of bottled water, a huge proliferation in the last four or five years since it was bottled in convenience packaging.
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People in general are responding to beverage products with health and wellness benefits. The trend is unmistakable and is going to gain traction in the years to come.
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Texas certainly has a cachet in other parts of the country.
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The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands.
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The biggest trend last year was the accelerated growth of the diet sodas,
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The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.
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They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
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Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
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Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.