John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
money marketing pedestrians
Great marketing cannot sell a pedestrian product very well.
business marketing action
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
jobs apples marketing
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
marketing theater staging
Marketing is really theater. It's like staging a performance.
bought came ipad love mini people
One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.
companies far internet involved
Of all the Internet companies we're involved with, this one is by far the most technologically ambitious,
guess market pass
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.
early high mobile practical suddenly
It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.
apple billion computer computers left number profitable selling
When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.
build complex consumer digital health incredibly problem service work
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
macintosh perot several visited
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.
good high points price products
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
anyone compete hard high integrated tablet
Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market.
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The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.