Jeff Lunsford
Jeff Lunsford
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We believe this action is necessary to protect the intellectual capital we have worked hard to develop in-house since 1996. Although we have been focused on innovation and building value for our customers, we cannot ignore companies that we believe are infringing our intellectual property.
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Visual Sciences is not a household name, but everyone in the web analytics business knows who they are. They have vaulted onto the scene and won the respect of everyone in our industry with the dynamic segmentation, multi-channel and real-time data visualization capabilities of their flagship Web analytics solution, Visual Site.
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This unique study provides a high-level view of conversion rates by acquisition source, but for much more granular information, including up-to-the-second ROI data, marketers will want to use an enterprise-class Web analytics solution to properly refine and adjust their marketing spend.
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This company was bought, not sold. I chased Jim around the country for five months because I saw what he had.