Jeff Chown
Jeff Chown
agreed players realized reasons
I think the players realized that (advertiser reluctance). That's one of reasons they agreed to the stiffer policy.
players realized
I think the players realized that (advertiser reluctance),
baseball cloud dark entire risk rumor signing whether
Right now there's a risk in signing any baseball player, whether or not there's been a rumor about him or not. There's a dark cloud over the entire sport.
admitting category clients corporate credible fall looking telling truth
Most of our corporate clients are looking for credible spokespersons. I don't think he'll fall into that category after admitting he's been not telling the truth for 14 years.
america cancer champion great patriotic people represents staying
I think he's going to have great staying power, because of what he represents to so many different people. He's a cancer survivor, a champion and to a lot of people he's very patriotic because he's representing America overseas.
brand people
If a brand is going to use her right now, most people won't know who she is. It become ineffective spending. Even if you can get her cheap, there's not a lot of value.
interest local locally longer marketing national needs period success sustain team
Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure,
buy consumers
Consumers have said they buy into Meredith Vieira.
athlete easier individual maintain power staying
It's easier for an individual sport athlete to maintain staying power in the endorsement world.
achievement athlete effective field games marketing monumental name order special three
The most effective way for an athlete to get his name out there is to be unique. In order to be unique, you have to be different or be special on the field or off. What he's done in three games is unique, but it's not a monumental achievement that will differentiate him in the marketing world.
athlete lasting memory sponsor wants winner
A sponsor wants the lasting memory of an athlete to be as a winner to the consumer, and that's what Lance has.
both brands buy deals lucrative property risk sides taking
They (sponsors) want to buy while the property is cheap. Both sides have a risk. He's got a risk taking deals not lucrative enough if he does exceptionally well. If he doesn't do well, the brands have probably overpaid.
brands greater hanging issue reputation signing stop
If he didn't have this issue hanging over him, he'd be in much greater demand, even with his prickly reputation. He's always had that prickly reputation and it didn't stop us from signing him for two brands in the past.