Jason Kilar
Jason Kilar
Jason Kilaris an American businessperson and a member of the board of directors for DreamWorks Animation. He was previously an Amazon executive and the CEO of Hulu, a joint venture of ABC, NBC Universal, and NewsCorp...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 August 1971
CountryUnited States of America
balancing content delight delights faced hurdle needle needs plus sets thread three
At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets?
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The Internet is going to have a bigger impact on content creators than the television ever had. The reason why that's the case is that suddenly you're able to tell stories 24/7 in the home, out of the home, in every room of the home. A television screen can be in your pocket through a smartphone.
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Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.
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We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state in words how much this team means to me, how much Hulu means to me.
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I grew up hearing stories about how my maternal grandfather had put himself through engineering school in New York City. He saved money by walking down to a gas station once a week to take a shower. When I applied to college, both education and investment value were important to me.
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We're simple-minded, the team at Hulu, which is, we think if we can obsess over quality and build a better mousetrap, that good things will happen. Users will adopt the service, advertisers will see great value in it, and that's what we're seeing.
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Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
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When we launched Hulu, everybody was saying, 'Oh, this is going to be a substitute for pay TV in the living room.'
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The one thing that's important to know is Hulu's not looking for traffic to be sent to hulu.com from its relationships with Yahoo and Fancast and MSN.
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When I was 10, we drove to Disney World. When we arrived, what impressed me most was the meticulous attention to detail; there wasn't a gum wrapper anyplace.
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When we blaze trails, which is what Hulu is about, it takes time. That is not for the faint of heart, and we understand that.
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What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.
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I think the relationship between cable and satellite and telco pay TV service providers and the content industry is a very, very solid one.
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History has shown that incumbents tend to fight trends that challenge established ways and, in the process, lose focus on what matters most: customers.