Jason Catlett
Jason Catlett
common direct disguise indicate mail nature open opening people send tactic
A common tactic in direct mail is to disguise the nature of the solicitation and send you something that doesn't indicate what's inside, to make you open the envelope. People aren't opening the 'mystery envelopes' right now.
left techniques worst
The worst actors will be left to use the most sophisticated surveillance techniques as they please.
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They all find out that you opened the mail and they get an invisible tracking number, so if you go to a store ... that number is reported to them and they can build that information into a database,
engage firing good gun protect race starting worry
Engage has done many good things to protect privacy, but my worry is they are firing the starting gun in the race for the bottom,
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I think privacy policies may be getting worse. They're getting longer, more difficult to understand, and filled with more loopholes.
concept initial internet knew privacy
My initial concept was deplorably vague. All I knew was that the Internet and privacy were on a collision course.
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It shows that we're on a downhill slope. Companies, as they go into bankruptcy or find out more about the legal risks, tend to erect reinforcements around their posteriors. That's bad for the consumer.
invisible might name onto people secretly site tag visit
It's intolerable that e-mail can be used to silently zap a name tag onto you that might be scanned by a site you visit later. It's like secretly bar-coding people with invisible ink,
behaved information intel regard writers-and-writing
We regard this as information that Intel behaved deceptively.
absence consumer dealing fence flies large mostly number putting rather rights small
There's an absence of consumer rights and a large number of small actors who are mostly criminals. Dealing with them is like swatting flies one by one, rather than putting up a fence to keep out all the dogs.
laws might privacy protect saying spill telephones
That's like saying we can't have privacy laws for telephones to protect the privacy of telephone conversations because that might spill over into other areas,
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Advertisers are already watching where people go on sites and now they're trying to get details of what is actually bought. Companies holding personal profiles should be required by law to handle the information with extreme care and only use it for the primary authorized purpose.
companies concerned practice talk usual
Our usual practice is to talk to the companies concerned before the press,
direct dropping mail marketing opening people responses throw
Responses to direct marketing are dropping in general. More and more people just throw mail away - especially unmarked mail - without opening it.