Herbert Marcuse
Herbert Marcuse
Herbert Marcusewas a German-American philosopher, sociologist, and political theorist, associated with the Frankfurt School of Critical Theory. Born in Berlin, Marcuse studied at the universities of Berlin and then at Freiburg, where he received his Ph.D. He was a prominent figure in the Frankfurt-based Institute for Social Research – what later became known as the Frankfurt School. He was married to Sophie Wertheim, Inge Neumann, and Erica Sherover. In his written works, he criticized capitalism, modern technology, historical materialism and...
NationalityGerman
ProfessionPhilosopher
Date of Birth18 July 1898
CountryGermany
The people are led to find in the productive apparatus the effective agent of thought and action to which their personal thought and action can and must be surrendered. And in this transfer, the apparatus also assumes the role of a moral agent. Conscience is absolved by reification.
The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
The neo-conservative critics of leftist critics of mass culture ridicule the protest against Bach as background music in the kitchen, against Plato and Hegel, Shelley and Baudelaire, Marx and Freud in the drugstore. Instead, they insist on recognition of the fact that the classics have left the mausoleum and come to life again, that people are just so much more educated. True, but coming to life as classics, they come to life as other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.
Most people are afraid of freedom. They are conditioned to be afraid of it.
The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.
[Art] can speak its own language only as long as the images are alive which refuse and refute the established order.
The tangible source of exploitation disappears behind the façade of objective rationality.
All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual's own.
Non-operational ideas are non-behavioral and subversive. The movement of thought is stopped at barriers which appear as the limits of Reason itself.
Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
In conditions of private property ... "life-activity" stands in the service of property instead of property standing the service of free life-activity.
Bourgeois political economy ... never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a 'science of people' but of non-people and of an inhuman world of objects and commodities.
Nobody really thinks who does not abstract from that which is given, who does not relate the facts to the factors which have made them, who does not in his mind undo the facts. Abstractness is the very life of thought, the token of its authenticity.