Herbert Marcuse
Herbert Marcuse
Herbert Marcusewas a German-American philosopher, sociologist, and political theorist, associated with the Frankfurt School of Critical Theory. Born in Berlin, Marcuse studied at the universities of Berlin and then at Freiburg, where he received his Ph.D. He was a prominent figure in the Frankfurt-based Institute for Social Research – what later became known as the Frankfurt School. He was married to Sophie Wertheim, Inge Neumann, and Erica Sherover. In his written works, he criticized capitalism, modern technology, historical materialism and...
NationalityGerman
ProfessionPhilosopher
Date of Birth18 July 1898
CountryGermany
The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.
If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.
The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.
[Art] can speak its own language only as long as the images are alive which refuse and refute the established order.
The tangible source of exploitation disappears behind the façade of objective rationality.
All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual's own.
Non-operational ideas are non-behavioral and subversive. The movement of thought is stopped at barriers which appear as the limits of Reason itself.
Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.
Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
In conditions of private property ... "life-activity" stands in the service of property instead of property standing the service of free life-activity.
Bourgeois political economy ... never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a 'science of people' but of non-people and of an inhuman world of objects and commodities.
Nobody really thinks who does not abstract from that which is given, who does not relate the facts to the factors which have made them, who does not in his mind undo the facts. Abstractness is the very life of thought, the token of its authenticity.
The liberating force of technology the instrumentalization of things turns into ... the instrumentalization of man.
The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.