Henry Jenkins
Henry Jenkins
Henry Jenkins IIIis an American media scholar and a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. He also has a joint faculty appointment with the USC Rossier School of Education. Previously, Jenkins was the Peter de Florez Professor of Humanities as well as co-founder co-directorof the Comparative Media Studies program at the Massachusetts Institute of Technology and technical advisor at...
unique creating purpose
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.
academic books fans half
No academic is going to know these books half as well as the fans that will be gathering.
academic breaking exciting fan fusion occurred total walls
What's exciting about this (symposium) is the total fusion of fan and academic discussions. That's a breaking down of the walls that hasn't occurred in many other places.
creativity learning social various
Social connectivity, creativity and learning take place through these various media-related experiences.
character media support
When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.
writing media assuming
Just as we would not traditionally assume that someone is literate if they can read but not write, we should not assume that someone possesses media literacy if they can consume but not express themselves
challenges perception looks
That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do we deliver that one piece of information that makes you look at the films differently?
book tired names
Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life. I wrote a book instead
moral producers market-failure
Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
fiction done corporations
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
couple technology community
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.
media idols creating
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.
children hunting play
In a hunting society, children play with bows and arrows. In an information society, children play with information
technology keys giving
The key is to produce something that both pulls people together and gives them something to do.