Henrik Fisker
Henrik Fisker
Henrik Fiskeris a Danish-born automotive designer and entrepreneur residing in Los Angeles, California. He is best known for designing iconic luxury cars including the BMW Z8, Aston Martin DB9, Aston Martin V8 Vantage, Fisker Karma, Galpin-Fisker Mustang Rocket, VLF Force 1 V10 and the VLF Destino V8. He also designed the Viking motorcycle and Benetti Fisker 50 superyacht. He is the founder of HF Design & Technology, co-founder of VLF Automotive, founder and former CEO of Fisker Coachbuild, and founder...
NationalityDanish
ProfessionDesigner
Date of Birth10 August 1963
CountryDenmark
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.
If design isn't profitable, then it's art.