Faith Popcorn
Faith Popcorn
Faith Popcorn is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. She has written three best selling books:The Popcorn Report, Clicking, and EVEolution...
individuality recognition consumers
To offset a depersonalized society, consumers crave recognition of their individuality.
cycle desire fantasy harsh high hunger ourselves realities shelter trends
Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional.
blood extend health learn monitor next pulse shift
We won't have to learn French, we'll know French. It'll extend our health and monitor our pulse and blood pressure. I think we're going to see that shift in the next 30 years.
eat food good happy hear love nervous people trust
People are getting nervous about pharmaceuticals. If it's food, people trust it more. And people are also so happy to hear that something they love to eat is also good for them.
base experts talent
We do a lot of brainstorming with our talent base of 6,500 experts globally,
popcorn vengeance consumers
Just before consumers stop doing something, they do it with a vengeance.
home reality popcorn
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
dream land names
This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
hands popcorn hungry
We are hungry for things that have touched human hands.
future crystals popcorn
You can trust a crystal ball about as far as you can throw it.
home popcorn protection
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
culture popcorn sometimes
The cliches of a culture sometimes tell the deepest truths.
pieces competing consumers
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
giving-up winning guy
We can never give up the belief that the good guys always win. And that we are the good guys.