Erich Merkle
Erich Merkle
addressing says understand
They understand that there's some shortcomings. It says they're addressing them.
build ford hand lose money strangle
It would be devastating for Ford - they would lose money hand over fist. If they're not able to build F-Series, it would just strangle them.
capturing demand dent designs fresh putting vehicles
(Crossovers) are putting a dent in demand for SUVs. The designs of these vehicles are fresh and something different and they are capturing consumer's attention.
general seem
At this point, it doesn't seem like Suzuki can give General Motors anything that Daewoo can't.
components pressure
There's more pressure to get components from offshore.
car emotional functional looks perspective
From a functional perspective, it does everything well. From an emotional perspective it does nothing. It looks like any other car on the road.
ford gm incredibly prospects
But nothing like what GM and Ford are going through. Long term, I think Chrysler's prospects look incredibly bright.
seems stop
It's the 800-pound gorilla. No one seems able to stop them.
basically business depends incredibly industry spending
It's incredibly cyclical. It basically depends on business spending. If they're not spending money, that industry dries up real fast.
bankruptcy files gm issues matter time
It's a matter of time before GM files for bankruptcy if these issues aren't addressed.
bad bit four last money news offset pocket scheme three
It's a little bit of puffery, to offset the bad news that's been out there the last three or four months. In automotive terms, it's pocket change. It's really not that much money in the scheme of things.
certainly competitor luxury move vehicles
It certainly is a move in the right direction. (But) I still don't see it as a real competitor with other vehicles in the entry-level luxury segment.
adapt ford gm niche
There's a lot of things GM and Ford are still grappling with if they're going to adapt to these niche markets.
beyond hopefully reckoning
This day of reckoning had to come. Hopefully they can get beyond this.