Douglas Lowenstein

Douglas Lowenstein
Douglas Lowenstein is the founder and former President of the Entertainment Software Association. He resigned on February 12, 2007 to head up the newly formed Private Equity Council...
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E3 exhibitors tell us that almost 80 percent of the products that will be displayed at this year's show are expected to be on store shelves in time for the 2001 holiday season. So, if you want to know what the more than 60 percent of Americans who play computer and video games will be asking for this holiday season, you need to be at E3, the world's most important forum for the launch of interactive entertainment products and technologies.
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As the global computer and video game industry enters an important creative and technological transition, the early sell out of E3Expo affirms the critical importance of this event. As the first place to see the most anticipated next-generation hardware and software titles, and the best place to learn about the industry through its unrivaled conference program, E3Expo 2006 will offer attendees an unparalleled view of the business of games.
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The 2004 sales figures are impressive, especially as we enter the twilight of this hardware cycle, and more significantly, looking ahead, the video game industry shows no signs of slowing down. No other entertainment industry has posted the sustained growth over the last decade generated by the video game sector, and given the technological and creative advances ahead, all signs point to surging growth and more record sales for many years to come.
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This resolution is hardly surprising since the APA has made it clear over a long period of time that it believes violent video games are harmful and thus justify enactment of unconstitutional restrictions on First Amendment freedoms,
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This research suggests that proposals to regulate video games may backfire with American voters who, unlike some elected officials, appear to fully understand that they should control the entertainment that comes into their homes.
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Though George Lucas has long been recognized for his tremendous contributions to the world of film, he has also been a leader in the video game business, creating amazing game experiences for players around the globe through one of the industry's most successful companies, ... Our industry and its consumers have benefited greatly from Mr. Lucas work over the years, and we are proud to recognize him as this year's Champion honoree.
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it's illogical that video games be treated more harshly than R-rated movies or music CDs with parental warning labels, both of which can be legally viewed and sold to minors.
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Top games now debut with the same hype and anticipation accorded top movies and music albums, and often outsell them. Tremendous amounts of time, money, and talent go into developing today's games. And whatever the platform, there is something challenging, interesting, and exciting for virtually everyone.
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The data provides further evidence dispelling the myth that game playing is dominated by teens. It tells us that parents see games both as an enjoyable activity on their own and one that allows them to engage with their children as well.
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Interactive entertainment is going through a dynamic period, ... Video and PC games are becoming ubiquitous worldwide as the industry ... (creates) new technology and a range of content to keep up with growing demand from consumers.
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In 2004, video games flew off the shelves as eight titles were sold per second per day throughout the year, evidence of the continuing vast popularity of games among consumers of all ages. This industry remains strong and poised for renewed double digit growth over the next five years as we enter a new cycle of video game console launches. The future could not be brighter.
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In 2004, the average game buyer was 37 years old and the average game player was 30. Knowing this, our industry creates a wide range of content for a diverse consumer audience, just as other entertainment industries do. And, it's illogical that video games would be treated more harshly than R-rated movies or music CDs with parental warning labels, both of which can be legally viewed and sold to minors. How can you treat a video game based on James Bond any different than a book or movie based on the same subject matter?
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The combination of these new controls, the existing ESRB rating system, and voluntary commitments by retailers not to sell Mature and Adult Only games to minors strikes the right balance between strong self-regulation and the ultimate responsibility of parents to take charge of the media their kids consume.
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The ESA is extremely pleased that Microsoft, Nintendo, and Sony Computer Entertainment America have voluntarily stepped up to take concrete steps to put the power to regulate the games kids play where it belongs ? in the hands of parents, not government, retailers, or anyone else. The combination of these new controls, the existing ESRB rating system, and voluntary commitments by retailers not to sell Mature and Adult Only games to minors strikes the right balance between strong self-regulation and the ultimate responsibility of parents to take charge of the media their kids consume.