Dieter Zetsche
Dieter Zetsche
Dieter Zetscheis a German businessman and the Chairman of the Board of Directors of Daimler AG and Head of Mercedes-Benz Cars since 2006 as well as member of the company's Board since 1998...
agile create full objective processes unleash
Our objective is to create a lean, agile structure, with streamlined processes that will unleash DaimlerChrysler's full potential.
performed toughest
It has performed well in the world's toughest market.
learn
We have to learn to do the same with less, or even more with less.
crown jewel mercedes
Mercedes Benz is the crown jewel in the company.
achieve company employees future jobs last profitable safeguard satisfied
We are not satisfied with last year's results. We can only safeguard the future of our company and the jobs of our employees if we achieve profitable growth.
advantage agreed announcing bit confidence degree deliver discussed high midst parts plan turnaround
We have an advantage by announcing this turnaround plan that we are already in the midst of implementing. Every bit of it has been discussed and agreed upon by the unions. I have a very high degree of confidence we will be able to deliver on all parts of the turnaround plan.
european learn reliving
Here in the European Union, we need to learn from the American experience, because if we don't, we may end up reliving it.
dealing excess highly immediate industry inventory market requires
The industry is dealing with a highly competitive, saturated marketplace. The combination of a softening market and an excess of inventory requires immediate action.
competition imports incentive markets north performance pressure war
The markets are deteriorating, and our company's performance even more so. Competition is brutal. North American manufacturers are under pressure from imports and an incentive war is on.