Dawn Ostroff
Dawn Ostroff
Dawn Tarnofsky-Ostroff is the former President of Entertainment of The CW and, currently, is the president of the Conde Nast Entertainment division...
exposure fabulous gain great needs simply star veronica
Veronica Mars' is a smart, intelligent show with a fabulous star in Kristen Bell, and like many other great series, it simply needs more exposure to gain real traction. This is that opportunity,
decisions few holes meetings scheduling walking
We have some big decisions walking into our scheduling meetings with as few holes as we have.
hits network strength
Our strength is having high-quality hits that it would take another (new) network years to develop.
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Paul is a skilled and talented public relations executive whose respect from the press is matched only by the admiration of his peers. He is a brilliant strategist and manager whose intuitive understanding of the media landscape will be of enormous benefit in communicating The CW message to the press and all of our key constituents. In addition, Paul comes to The CW having worked at both UPN and The WB, providing a unique background and vantage point of what it takes to compete as the fifth broadcast network.
few focused quality versus
We have very few holes, so we're focused on quality versus quantity.
time viewers
could be very big for us, but you've got to be realistic. It will take time for viewers to find the show - and to find us.
definitely shows swing towards type
There's definitely been more of a swing towards those type of shows this year.
britney directly entertainment fans front gossip hear internet life millions played public together
As we all know, Britney and Kevin's life together has been played out in front of the public through Internet speculation, the gossip columnists and entertainment magazines, ... But now, for the first time, their millions of fans will get to see and hear the couple's real story ... as told directly by them.
amount original
As you can see, we have come a long way, especially in the amount of original programming on our air.
imagine pick schedules supposed
It really all was hypothetical. We didn't pick schedules that could never happen, but it was all really hypothetical. You were supposed to imagine the possibilities: It's all possible.
voice intuition important
Listen to your inner voice. Trust your intuition. It's important to have the courage to trust yourself.
television dollars tomorrow
Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don't know,
reading waking wake-up
The days of waking up and reading the overnight ratings are over.
couple reality two
They are two very different people. It's almost a modern-day 'Odd Couple,' if I had to characterize it, with the two of them portraying pretty close to who they are, which is why it's a hybrid of a reality and a comedy show.