David Milne
David Milne
dynamic increased japanese last year
Another dynamic of this last year was our increased penetration into the Japanese market.
improved major represents
We have substantially improved our position in Japan which now represents a major part of our business.
Well, we are expanding in all of our segments of the market.
british-soldier company design jim product
Jim Reid and I started the company as a design company, as I said earlier, back in '85 and and we transformed it into a product company in 1995.
across enhance indeed main portfolio products quite range supplies wide
There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies products across a range of different end applications and indeed we have quite a wide product portfolio which we enhance each year.
moving-on skills scotland
We are also fortunate in being in quite a sheltered environment, in terms of people moving on to do other things, because there are relatively few companies in Scotland that are looking for the skill set that we've developed.
electronics requirements batteries
We see portability in electronics being a continuing requirement, higher functionality, better battery life, requiring lower power for the actual electronics.
technology use growing
But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.
attractive-things scotland people
One of the attractive things about being in Scotland is that we have a very good pipeline of new people coming into the company from the excellent universities around us.
years numbers company
We have been a fabless semiconductor company for a number of years now.
believe skills technique
We believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.
thinking names fundamentals
Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.
years design lasts
We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
japan important digital
Clearly, Japan is a most important market for digital consumer products.