David Cole
David Cole
company console either period point struggling time transition turnaround
The upcoming console transition period is a time when a struggling company can either make a turnaround or plummet to the point of no return.
hollywood murphy oil period picking profitable tom
There was the oil issue, a lot of different things going on with policy, safety, regulatory influence, but it was still a very profitable period for G.M.. If Hollywood were picking someone to play that role, Tom Murphy would have been it.
period
It's kind of like the bluffing period is over, and the doing period has started.
audience goes hardcore holiday loyal microsoft period shelves sony testing
It may have been no big thing for Sony to give Microsoft one holiday period on the shelves to itself. But you're going to be sorely testing that loyal hardcore audience if it goes to two.
giving great sort
It's sort of like giving yourself a great big garage.
chemicals critical drop eight mix sort
It's sort of a critical ingredient. It's like when you mix eight or 10 chemicals and nothing happens. Then you drop this in and all of a sudden, boom, you get an explosion.
aware change cost driven everybody faces per plays problem produced profitable three vehicle
Every one of the Big Three faces a problem right now of about $2,000 to $2,500 per vehicle produced cost disadvantage. If that plays out over time, they're all dead. It's change or die. Everything is driven by a profitable business. If you can't be profitable, you can't be in business. That is, I think, recognition that everybody is aware of.
active average costs employee medicare savings
The average costs of an active employee is $130,000 a year, and the average cost for a retiree before Medicare is about $50,000. The savings are enormous.
bad certainly news
The bad news certainly isn't going to end for a while.
auto educated future industry jobs workers younger
The auto industry of the future will be a younger and more educated workforce. High-paying jobs for educated workers are not going away.
additional gives
They've really outgrown their Georgetown facility. This gives them a little additional capacity.
alignment capacity create sales
They've got to create alignment between capacity and sales volume.
benefit certainly chance competitor cuts enter factory field hot incentives lose maybe move price stay volume
There's the thought that if this is going to be so hot, why not price it higher? But if you do, maybe you lose volume and it doesn't stay hot as long, or you have to move to incentives and price cuts sooner, or you give a competitor a chance to enter the field sooner. The dealers certainly are making money. But the factory doesn't benefit from that.
add average cost costs dollars easier killer less number players structure trying
The new players have a cost structure that is on the average of about 2,500 dollars less a vehicle. That's a killer number when you're trying to get competitive. It's a lot easier to add costs than to take out costs.