Chris DeWolfe
Chris DeWolfe
Chris DeWolfeis an American entrepreneur, and one of the creators of Myspace, of which he is also the former CEO. He has the sixth account ever made on the site. During DeWolfe's tenure, MySpace became the top social network, with over 135 million worldwide unique visitors a month. Under DeWolfe, music became a defining feature of MySpace, which was credited with challenging and reinventing the music label industry with the MySpace Music section, which allowed unsigned artists to post...
games play has-beens
Now, games have been democratized. Everyone plays games.
games looks networking
If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.
accurate creative extension interact lives meet online pages people shared themselves truly web
People can truly put their lives online and interact and meet around shared interests, ... Their Web pages become an extension of themselves accurate and creative representation of how they see themselves.
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We really wanted to create the next generation's portal around people's lives, ... It's been baked into our users' routines. They use it as a mechanism to stay in touch with their friends and plan their social lives.
marketing power reach
We have marketing power reach at our fingertips.
express filmmakers platform themselves trying users
We're trying the same thing for filmmakers - a platform for our users to express themselves creatively.
lifestyle record web
It's become a lot more than a Web site, ... It's become a lifestyle brand. It makes a lot of sense to come up with a record label.
environment mouth people social valuable videos watching word
If people watching videos in a social environment see something they like, they tell their friends, and it spreads virally. Word of mouth is much more valuable than advertising.
bad mall start strange talking
If you go to the mall and start talking to strange people, bad things can happen. You've got to take the same precautions on the Internet.
business keys people
The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.
fun apples people
From activism to socialising to starting new bands, 99% of everything that happens on MySpace is fun and positive. But with that many people, theres going to be a few bad apples, which presents challenges.
people online social
A lot of people have put their lives online and are using MySpace to manage their social lives.
mom growing-up dad
When you were growing up, your mom and dad told you to look both ways before crossing the street or not to get into a car with a stranger. It's the same with the Internet. We have a big responsibility and a huge role in bringing all the stakeholders to the table - users, parents, educators, law enforcement, government organisations.