Bruce Barton
Bruce Barton
Bruce Fairchild Bartonwas an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York...
NationalityAmerican
ProfessionAuthor
Date of Birth5 August 1886
CountryUnited States of America
hard-work home people
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model-whether that model be an icebox or a rug or a new home.
believe men people
It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
money mean people
If advertising encourages people to live beyond their means, so does matrimony.
simple voice people
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
men names people
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
mean order people
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
book years people
Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.
business humor people
In good times, people want to advertise; in bad times, they have to.
arrange balanced believe corner directing dumped gather handful intelligence load millions revolving screws seem separate springs themselves thousands universe until worlds
When a load of bricks, dumped on a corner lot, can arrange themselves into a house; when a handful of springs and screws and wheels, emptied on a desk, can gather themselves into a watch, then and not until then will it seem sensible, to some of us at least, to believe that all these thousands or millions of worlds could have been created, balanced and set to revolving in their separate orbits -- all without any directing intelligence at all.
choices eaten lunch metabolism reasonable starving
We think it kick-starts your metabolism because you've eaten something. When you get to lunch you're not starving and you can make reasonable choices for lunch and dinner.
chance consequences consider dropped penny tap tempted tremendous
Sometimes when I consider what tremendous consequences come from little things - a chance word, a tap on the shoulder, or a penny dropped on a newsstand - I am tempted to think - there are no little things
dogs dropped fairly flat looking material piles remains running spreading
As the piles are being dropped off from the vehicles, they're spreading the material out fairly flat on the ground, and then the dogs are running through the piles looking for any remains they can identify.
cereal high keeping longer satisfied slowly tends
Cereal is not very high in calories, but it tends to be absorbed more slowly by the body, keeping you satisfied longer than, say, a bagel,
cereal eat fairly fiber fills foods high milk orange
Cereal is fairly high in fiber. Fiber fills you up so you don't eat as much at lunch. Probably the other foods you eat with cereal, such as milk and orange juice, help.