Brian France
Brian France
Brian Franceis an American businessman who is the current CEO and Chairman of NASCAR, taking over the position from his father, Bill France Jr., in 2003. Time Magazine named him one of the "100 Most Influential of the Century" in 2006 and he was named one of the five most powerful sports executives by The Sporting News in 2005...
bit created model works
It created a bit of a stir. But the model works for us.
flag people
It's not a flag that I look at with anything favorable, that's for sure. I can't tell people what flag to fly. I can tell you the flag we get behind, it's the American flag.
flag
It's not a flag I look at (as) anything favorable.
changes longevity success
No big changes that we can see. There may be some adjustments. We know that NASCAR's success is in the longevity of historically important events.
earn tough
I had a pretty tough father, as you know. If you wanted a role, you had to earn it.
built effort exactly forward misses nascar near previous
It's 'Hallelujah' for me. No. 1, he's put such an effort forward and has had some near misses in previous years. But that's exactly what NASCAR was built on.
line
Their credibility is on the line with our credibility.
benefits bring legendary obvious
They wanted to do it right. The benefits (for NASCAR) are going to be obvious in that they're legendary players. ... They'll bring in visibility.
base canada fan market tremendous
We just need to find a market in Canada that works. We know we have a tremendous fan base up there.
anytime awareness create greater stands urban
We are going to have a greater urban impact. Anytime you can create awareness, it stands to create interest.
fame hall major
Baseball's Hall of Fame wasn't located in a major metropolitan area, and they've struggled.
audience corner good looking news size turn
We are very under-covered for the size audience we have. The good news for us is we're looking at that. We're disappointed, but we know one day we are going to turn the corner on that.
although champion final goes ok race shocked win winner
It would be OK (for a champion not to win a race), although I think it's very unlikely. I would be shocked if the winner goes through the final 10 and doesn't win a race.
agreement baseball cup franchise nba promotion quietly regular season series treated wearing
The Busch Series is quietly doing NBA or regular season baseball numbers. It's wearing out other sports. Busch will never be the Cup series, but we would like the new agreement for that to be a franchise of its own, treated with promotion and announcers that differentiate that series a little better as we go down the road.