Brent Dewar
Brent Dewar
incentive paradigm quite spending
You're going to see G.M.'s incentive spending going down quite a bit. It's a paradigm shift.
core country pickup
Every country has its core product, ... In this country the full-size pickup is the big dog.
advantage digital follow screens today
It's all about screens and digital space. I want to follow my customer. The advantage today is that we can do it.
although came effective efficient needed realized
When I came into the job, what I realized is although we were being very efficient in our spend, we weren't being as effective as we needed to be.
build efficiency huge lead market
As we go market to market and they are more 'on channel' than not, we'll be able to build the right models. This will lead to huge efficiency of product.
avalanche continues created dominate gets original segment
Avalanche created the segment and it continues to dominate it. In 2007, the original gets even better.
additional defend easier market segment true
Additional competitors to a market place is something we're used to, ... It's a lot easier to defend a segment than to make conquests. That's true for us and for our competitors.
bold continues gm innovative leadership products truly
GM continues to demonstrate bold and innovative leadership in products and technology. On these fronts and more, GM is truly on a roll.
best commitment compete confidence dependable features innovative produce products provide quality tremendous vehicles
All of these vehicles provide game-changing design, innovative features and tremendous commitment to quality and technology. 'An American Revolution' is about our confidence to produce imaginative, dependable products and compete with the best in the world.
common efficient land markets metro three together
In high-cost metro markets where land is scarce, you'll see them come together in three different showrooms with common service. It's much more efficient to do it that way.
aggressive creative incentives pay role total value
Incentives are still going to pay a big role in the total value promise. We're still going to be creative and aggressive in the market.