Brad Adgate

Brad Adgate
again careful fox franchise protect reality unlike work
Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it.
competition played
The stiffer competition probably played into (the 'Idol' falloff),
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
passive television viewing
Television viewing has been, for the most part, a passive activity.
audiences continue deliver five networks prices television year
Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
cbs dealing half obviously position renewed strength
CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.
expected five might people
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,
against maybe throw wall
Throw it up against a wall and maybe it will stick,
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
avoid leaves ratings room value watching ways
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
besides commercial network options
There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,