Bob Parsons
Bob Parsons
Robert Parsons, better known as Bob Parsons, is an American entrepreneur and philanthropist. In 1997, he founded the GoDaddy group of companies, including domain name registrar GoDaddy.com, reseller registrar Wild West Domains and Blue Razor Domains. In July 2011, Parsons sold approximately 70 percent of Go Daddy to a private equity consortium and resigned his position as CEO. In June 2014, he stepped down from his position as Executive Chairman and currently serves on Go Daddy's board. Parsons owns 28...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 November 1950
CountryUnited States of America
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I've never worked to make money. I understand we've got to eat and all that, but I never said I want to be a multimillionaire or a billionaire. To me, that's of no significance. I work to have the accomplishment.
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Customers asked for a tool that would allow them to delegate domain name management responsibilities to a variety of people on a variety of levels, yet ensure they retain control over their domains. So we developed the exact solution they requested.
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The response was overwhelming. I like to share what I have learned with others about everyday happenings as well as issues that make a difference in the world of business.
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This year everybody is on a pretty tight leash,
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Everyone should have control of their own name on the Internet. Why not give a gift that is affordable, personal and can be used in so many ways?
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As the world's largest domain name provider, responsible for more than 11 million domain names, Go Daddy feels an obligation to protect our customers and represent their interests. It's an obligation we share with lawmakers and federal officials, so it is important that we be in Washington, as a base of Internet knowledge for Capitol Hill, the Executive Branch and Federal Regulators.
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I've received dozens of requests from media outlets wanting to see the rejected commercials. GoDaddy.com has nothing to hide. In fact, I think when you see our commercials many of you will wonder what all the fuss was about. You decide. Take a look and let us know if our ideas, the commercials we produced and the concepts that were rejected are really too much for America's Super Bowl audience.
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The web-only version is popular, but our 'Road to the Super Bowl' section is also getting a great deal of interest. People want to see why so many of our ads were rejected in the first place. The bottom line is not to please the critics or win an Academy Award. The important thing is to reach the customer.
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After 13 revisions, our commercial was finally approved. It aired in a key position Sunday, as the first half of the game was winding down, and it aired by itself, with no other advertisers rubbing up against it. The critics didn't rank it very highly, but the people, the ones who matter, did. People came to see our commercial on the Internet by the thousands and they just keep coming.
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The Super Bowl is the perfect medium for us,
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I believe the ad we currently have submitted will be rejected. When this happens we will have to decide to either go back to the cutting room floor, or raise the white flag.
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