Anne Sweeney
Anne Sweeney
Anne Marie Sweeneyis an American businesswoman. She was formerly the co-chair of Disney Media, President of the Disney–ABC Television Group, and the President of Disney Channel from 1996 to 2014...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth4 November 1957
CityKingston, NY
CountryUnited States of America
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Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.
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One of the things that is very important to me is how I feel about my team. And not just what their jobs are but what they mean to one another.
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To have influence, you really don't need to have power. But what you need more than anything else is to have that almost uncanny understanding of what matters to people.
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I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned with Bob Iger's goals for the Walt Disney Co. And more than anything, making sure people understand that they have a responsibility to one another.
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If you have a great day at work and you've been hit with all these great ideas and there's a lot of excitement on your team, your mind doesn't turn off. For years I've kept a pad of paper and pen by me at night, because things just occur to you.
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A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.
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There was conversation and discussion at the table, a lot of it heated. He had a strong belief that Sunday night at 9 belonged to Desperate Housewives .
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This announcement highlights the momentum we've achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose.
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This agreement, which marks our largest distribution deal outside the US, is great news for viewers, who will now be able to access an even broader array of Disney content, either through their TVs or via broadband on personal computers.
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I think you'll see these models co-exist. None of us can live in a world of just one business model.
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It's really an opportunity for us to learn about a different model. It's more importantly recognizing that none of us can live in a world of just one business model.
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In the future, consumers will rely more and more on strong brands to help them navigate the digital world, and we have some of the strongest brands in entertainment. Stay tuned ... because this is just the beginning.
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The evolution of ABC.com is just one piece of our comprehensive, digital media multi-platform business initiative. This announcement highlights the momentum we've achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose.