Andrew Tyndall
Andrew Tyndall
broadcast celebrity economic era media model money spend time
There was a time with broadcast television's economic model when it made a lot of sense to spend a lot of money on celebrity journalists. But now, we're in an era of media fragmentation, which is only going to get more extreme.
broadcast division face grail holy lead network news
Being the lead face of a network news division is still the Holy Grail of broadcast journalism.
brand cbs future lies news online reason saying
There's no reason why CBS News can't be an online brand, a Tiffany brand there. But you don't do it by saying the future lies in television.
hiring money spend
Why would (CBS) spend all that money hiring her away if they weren't hiring her because she's a superstar.
heart journalism room serious wants
I can't see how that would be an improvement. In her heart of hearts, I think she wants to be a serious journalist. And, there's no room for serious journalism in the 'Oprah' hour.
atmosphere background brings coming exactly feet great joking reacting skills thinking trying
I don't think she's got many great skills as an interviewer, but she is really good, coming from ESPN, at thinking on her feet and reacting to images, ... She brings that sporting background of joking and being part of a gang, and that's exactly the atmosphere they're trying to create.
cbs needed news talent turns
CBS News has already righted itself...It turns out they had all the talent they needed in house.
basically carry confident gets matt nbc partner short shows term until
Basically what it shows is that NBC is not confident that Matt Lauer can carry the show in the short term until a new partner gets up to speed.
If they were going to get more they were going to get it by now.
alienate might record track viewers
She hasn't got any track record in the evening. She might alienate as many viewers as she attracts.
absolutely confident hard knows news question
She hasn't done hard news for years, but I'm absolutely confident she knows how. The question is: Does she want to do it? I don't think she does.
anchor knows morning prepares television
She knows how to do live television. She would be the one doing the nine-hour stints in the anchor chair, and doing morning television prepares you for that.
alienate audience awful break increase might money spending viewers
She might alienate as many viewers as she attracts. It's an awful lot of money you're spending on her, so just to break even you've got to increase your audience by a significant amount.
amount coverage good happy headline optimism people reason rooting sorts stories
The only reason these sorts of stories get the amount of coverage that they do in the first place is that everyone is rooting for a happy ending. People let their optimism for a good headline get in the way of the ... facts.