Amish Tripathi
Amish Tripathi
Amish Tripathi, is an Indian author, known for his novels The Immortals of Meluha, The Secret of the Nagas and The Oath of the Vayuputras. The three books collectively comprise the Shiva Trilogy. His debut work The Immortals of Meluha was a bestseller, that broke into the top seller chart within a week of its launch owing to his creative marketing strategies. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 2.5...
NationalityIndian
ProfessionNovelist
Date of Birth18 October 1974
CityMumbai, India
CountryIndia
I'm one of those lucky guys making a living out of something I really enjoy doing. That's a blessing. But you never know. What if my subsequent book series flops? I don't come from a wealthy background, so I'd be left with no choice. I'd have to go back into banking!
I think it's a fallacy to say that a good book sells itself. It doesn't happen. I'm a voracious reader and I can give you a long list of books which should have been best sellers but they aren't. How can you buy a book if you haven't heard of it?
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
I turned atheist in the '90s when India went through troubled times - communal riots, bomb blasts... Mumbai, where I live, was badly affected. I blamed religion; also, extremists on both sides - right and left.
No disrespect to any other god, but Shiva's an outsider god. He breaks the rules. He's a brilliant musician, a brilliant dancer; he treats his wife as an equal, and she opposes him many times, but he obsessively loves her.