Famous Quotes & Sayings

Chris Clarke

Major League Baseball helped kicked this off during the World Series when this was fresh on everybody's mind. Unless you are living in the Gulf Coast, you are probably thinking about other things other than families down there and what they have to go through. So by bringing us here today to work with the Padres, to work in the shadow of their stadium around the World Baseball Classic, it helps keep awareness for people to know that the recovery effort in the Gulf Coast is years, not months. We have to be there today, tomorrow and beyond and Major League Baseball has been a big part of that.

Richard Katz

Let's not kid ourselves. The entrance into the Big East Conference was primarily the result of positive visibility and awareness of the nationally ranked basketball teams under Bob Huggins . . .

James Thurber

Let us not look back to the past with anger, nor towards the future with fear, but look around with awareness

David Archer

Lots of promises were made last year. And in terms of public awareness, we've already won. Now we have to shift the focus to the money, and how the money is used.

Kofi Annan

security awareness ... did not match the hostile environment.

Cindy Cook

Mobile gaming continues to grow exponentially as broadband cellular networks roll out, consumer awareness increases, and handsets become more robust graphically. We are therefore particularly pleased to enter this segment led by world-class management and development teams, with proven success in development and porting, a string of top-selling, premium-branded titles already in the catalog, and a very strong pipeline of innovative product in development.

David Novak

Millions of people watch 'the most exciting two minutes of sports,' so this is a highly targeted and cost efficient way for us to create awareness and interest in Yum around the globe.

Joseph Kosinski

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

Doug Conley

One part (of the Earth Day celebration) is raising awareness of The Gardens and another part is informing the public on how they can enhance their own local environments.

David Miller

Library values are like real estate in Southern California - they generally go up every year.

Arturo Gonzalez

Many students in California have not been given a fair opportunity to learn the material on the exam.

Gray Davis

My friends, this was a massive effort ranging over 180 miles in six counties, probably the worst fires in California history,

Robert McCullough

One of our jobs is to keep an eye on California in case it gets too utterly bizarre. A glitch in California raises (electricity) prices from Alberta to West Texas." ()

Vitor Meira

My goal coming into this season was to win my first race and I still haven't accomplished that, ... Our cars will be good at California and it would be a great way to finish the season with a victory. I think we'll be in the hunt right to the end.

Brian Wilson

Now, they can at least know that in the California market, something will be in place for 10 years.

Glenn Miller

Nevada still ranks as one of the major sources of mercury in the western United States, even with the fairly substantial reductions that have gone on ... probably the third largest state. I think we just went under California. Texas and California are the No. 1 and 2 states. But we're No. 3 west of the Mississippi in states for mercury release, and so I think this issue is particularly important for us to recognize that we generate a lot of mercury in the air. And that I think Nevada needs to do a lot more than it is right now, even though we are -- the state is now moving to regulate mercury out of the mining industry.

Sean Gallagher

Natural gas is traded on a national market. The utilities here in California don't have any control over the price of gas.

Johnny Rivers

When I came back to California in the early '60s I was hanging out with Jimmy Bowen, Phil Spector, and I wanted to be a record producer and work with other artists.

Harmon Eyre

We're not disputing that there is a plausibility that secondhand smoke could cause breast cancer. All we're saying is that the evidence has just not reached that level.

Laurie Fenton

Lung cancer continues to be portrayed as a self-induced cancer that does not deserve public research funding.

Jerre Jones

Last year, the American Cancer Society spent $130 million nationally, with most of the money going into cancer research.

Dr. House

Less money is made by biochemists working on a cure for cancer than by their colleagues struggling valiantly to hide steroid use.

Caitriona Balfe

Many children with cancer in the developing world can be cured. But without appropriate treatment, few survive.

Jennifer Robinson

Screenings in general are incredibly important because cancer, like many other diseases, the first part in curing it is detecting it. So prevention is of the utmost importance.

Stanley Rosenblatt

Secondhand smoke causes cancer and other diseases. But the tobacco industries' overall global strategy and tactic was to plant doubt in the minds of the American people ... Does it really?

J. M. Roberts

So it is probably less important to do preventive health and find a cancer early or risk factors -- than it is to make sure the patients don't already have problems that could lead to sudden incapacitation.

Craig Meyers

So many cancer therapies are as poisonous to healthy cells as they are to cancer cells. A therapy that is able to distinguish between healthy and cancer cells could be less difficult to endure for those with cancer.

Albert Schweitzer

There is no higher religion than human service.

MaryEllen Elia

Luckily, in this community, we have a pretty good working relationship with all of those entities.

John Best

Making a left turn onto Sawmill Road (from Sawmill Forest) is difficult if not downright dangerous. The last thing this community needs is another fatality due to shortsightedness.

Richard Opper

Lewistown is not unique in having contamination problems, but what is unique is the way the community faced up to the issue. They got together and faced it head on.

James Browning

Look what's happened to our community we're starting to come back and not just Rome but this whole region. Look what happened with BRACC, the grant today. Ladies and gentlemen we've been kicked, beaten, and bloodied, and now it's our turn to come back and with this team of people with the governor, and lieutenant governor it's impossible for us to fail,

Mike Kearney

Last year was the first year that the community 100 percent funded it on its own. So we put some of that away, and would like to eventually start an endowment ... but we're just so happy that we finally crested the hill and that we are well on our way.

Dan McAllister

Last year we raised $140,000; but our goal this year is to raise $250,000 to ensure that the neediest and most deserving students get what they need to graduate and become successful community members.

Ted Kennedy

Many in the scientific community are concerned that the president's decision will delay development of cures for dread disease for many years, at the cost of countless lives and immeasurable suffering,

Henry Hubble

Many in the investing community weren't expecting these earnings.

Marcy Kaptur

That level of trade deficit throttles real growth in our country and continues the unfortunate path of selling out America. We are not winning the global trade war, we are losing it badly.

Howard Dean

Sending delegates to the convention only continues to energize our party. Fight on in the caucuses; we are on the ballots,

Melissa Wagoner

Senator Kennedy has real environmental and economic concerns, and the federal government continues to lack a national policy and process to guide offshore alternative energy development.

W. Hull

Security continues to be a top priority for America's public transportation systems and transit systems will remain vigilant.

Ed Bryant

Miss Lewinsky continues to be, in her own way, an impressive witness.

David Quammen

One of the things that's particularly nefarious about Ebola is that it continues to live in a dead person for some period of time after death. A person who's been dead for a day or two may still be seething with Ebola virus.

Brian Reynolds

My gut tells me that spreads and yields are still too high to see a flood of deals. But if the market continues to improve, we will be at a point where a pickup in deals would be feasible.

Like I

My hope is that he continues to be a mystery and not become predictable.

Kathleen Taylor

Now with 68 luxury hotels and resorts in 31 countries and more than 20 properties in development, Four Seasons continues to strengthen its position for the present and future. Our strategy continues to focus on obtaining long-term management contracts with owners and investors who share our vision, and who are ready to invest in our future.

Leila Janah

Many people don't think that the poor in the developing world can do work on a computer. They won't say it explicitly. But they think it's too sophisticated.

Larry Bird

Me and Reggie go way back. I've seen him from him developing as a young player to us retiring his jersey. That's pretty awesome.

Mike Corfield

My feeling is that it is a project that is progressing and developing successfully.

Jack Walsh

One of our key items of strategic focus is developing the next generation of leaders in the firm and the community.

David Grant

More than anything, we've prepared ourselves for the years to come. We've done a good job developing talent this year.

Christine Burdick

Franklin has been developing as a hot spot. Franklin Street has been the little engine that can.

Terry Carroll

From a physical standpoint, I think he can come in and play right away. He's still learning the game and developing as a player.

Randy Edsall

Because of the number of people we lost - we had to spend time doing some different things in terms of developing leadership and getting guys to understand what it's going to take to play at the level that we want to play at, ... A lot of the guys haven't had the opportunity to play at that level.

Harry Redknapp

Because our pitch is quite narrow and not very long it perhaps suits an impact player more, but his game is developing and he will eventually become a very big player.

Zdenko Tomanovic

Milosevic pointed out that during the last five years he had never used any such antibiotics, especially since he had never had leprosy or tuberculosis or any kind of infectious disease except for the flu.

Allen Johnson

My disease is shared by many Americans, and you either understand it or you don't,

David Reuben

Now there are more venereal diseases than there are signs of the zodiac.

John Green

We don't tend to write about disease in fiction - not just teen novels but all American novels - because it doesn't fit in with our idea of the heroic romantic epic. There is room only for sacrifice, heroism, war, politics and family struggle.

Laila Ali

I can't really do that. I can't share a lot of things with him. I feel like the disease is progressing.

Sean Morrison

I can't sit here and tell you today what diseases we're going to treat as a result of this research. All I can tell you is that we're never going to get to that point unless we can do the research.

Steven Nissen

Getting rid of that plaque is a fundamental step in stopping this disease.

Paul Jacob

Frankly, the experience is you can't trust a politician. They drink the water in Washington, and the disease sets in.

James Hill

We've never done anything on this scale before. This is a tremendous opportunity for us to treat one of the most disabling disfiguring diseases in the world.

Rick Carlisle

We know we are going to have some sluggish stretches here with guys getting back. We're just going to have to fight our way through it.

Alexis Arguello

Man I have to say this honestly each and every fight was great for me because for me to be able to perform as I did I had to go to work.

Steve Forbes

Make no mistake. This fight has just begun.

Tie Domi

Let me fight your toughest guy; if I win I get a spot on your team.

E. O. Wilson

Last year we didn't have the same team. This year we have a more able team. We can fight back.

Hugh Fountain

Last year, we were playing for a region championship. This time we're fighting for our region life.

Stuart Symington

Many were hurting because they have been fighting the flood for so long.

Jim Jacobs

Mike is only 19 years old. Look up the ring records of Joe Louis and Rocky Marciano and see who they were fighting after 10 months. You won't recognize any of the names.

Richard LeVine

Mobility is something your workers do to you. They will be mobile whether you want them to or not... Why fight it?

Don Cooper

Mac needs to come into spring ready to get a lot of innings. I'm not going to say he's our long guy or our seventh-inning guy or a spot starter, but he is a reliever right now until further notice.

Bruce Springsteen

Let's take the good times as they go, and I'll meet you further on up the road...

Milan Khatri

Low interest rates have really been powering these markets. The ECB is worried it is signaling inflation further down the line, but in the U.K. you have had very strong house-price rises, and no real pickup in general price inflation.

Jia Qinglin

Last year, President Hu Jintao and President Jacques Chirac exchanged visits successfully, which further boosted the development of bilateral ties,

John Edward

So long as he leaves open the prospect of even further rate increases, however, he won't get it.

Paul Tracy

Obviously we've had some run-ins this year and I've come out on the short end of the stick but that only motivates me further for next year,

Mark Regev

No one on the Israeli side has ever said that disengagement goes further than Gaza. Let's be very clear, this was a unilateral Israeli step.

Brian Nelson

More money should come in to the sector in anticipation of further consolidation.

Sam Stovall

We might have a little further to go on the downside,

Isabella Rossellini

I like to extend myself as an actress and David really helped me.

Kris Benson

Making one mistake instead of two helped me,

Jon Hogenson

Making it to the second day shows our kids we can do this. Playing in that competitive level helped us.

Ken Tutt

Losing last year I think really helped us win this year. And it makes it that much more special.

Christopher Monger

Sharon Stone said on many occasions that, before Roy, she was stuck in B-movies - Roy helped her make the transformation,

Gary Waters

McNamara would have helped them, but I don't know how much. They played like a team.

Jennifer Caldwell

Odyssey of the Mind is student-driven, and they aren't helped by parents or teachers. If the student wants to make a costume, they have to sew it themselves.

Roxane Gay

No one is helped when cultural critics use their voices irresponsibly.

Jono Cornelius

My curveball was actually a strike about 80 percent of the time. The umpire had a high zone and I think that helped me a little.

Tadashi Yanai

At Uniqlo, we're thinking ahead. We're thinking about how to create new, innovative products... and sell that to everyone.

Leila Janah

I wish the city of San Francisco, bastion of liberalism, were more innovative when it comes to how to spread the wealth.

Terry Teachout

Charles Ives was writing radically innovative music, but nobody performed it, and nobody knew about it.

Nick Hanauer

Diversity is America's most valuable resource. It is what makes us the most innovative nation on Earth.

Renzo Rosso

E-mail represents one of the most innovative technologies of recent years.

Sen. Hill

If you had not signed it, the public would know Innovative finances. The PSC, to some extent, is responsible for Innovative not providing quality service that Virgin Islands residents deserve.

Jack Bicknell

They have an innovative offensive scheme that is tough to defend, ... Defensively, they have some tough blitzes for us to pick up.

Michael Palmer

This is a unique program and a national model for being a very innovative program.

Steve Ballmer

It's top priority for us to be an innovative company,

Ron Orlosky

She lost her kidneys her first day in the hospital. She never really got them back. She wasn't in a situation where she could have received a donation.

Rick Joyce

They're like the kidneys of surface water management. They provide filtration for contaminants like fertilizers, pesticides and metals.

Wanda Sykes

I hope his kidneys fail, how about that? He needs a waterboarding, that's what he needs.

Wanda Sykes

Rush Limbaugh was the 20th hijacker. I hope his kidneys fail.

Charles R. Swindoll

...the single most important issue in all of life (is) your relationship with the living God... how you can know Him in a personal and meaningful way.

Charles R. Swindoll

In spite of the extent to which Solomon went to find happiness, because he left God out of the picture, nothing satisfied. It never will. Satisfaction in life will never occur until there is a meaningful connection with the living Lord above the sun.

Debra Messing

We have so many different options now and ways to communicate digitally. But I don't think anything is more meaningful or powerful than a hand-written letter.

Debra Messing

So my son is very curious, which is fantastic. He loves school. So I don't have to encourage him too much, but I love to do it because I know it's meaningful and words are powerful.

Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Eileen Atkins

The effort must be total for the results to be meaningful.

Elinor Ostrom

Some of the homes that have been built in the last 10 years just appall me. Why do humans need huge homes? I was born poor and I didn’t know you bought clothes at anything but the Goodwill until I went to college. Some of our mentality about what it means to have a good life is, I think, not going to help us in the next 50 years. We have to think through how to choose a meaningful life where we’re helping one another in ways that really help the Earth.

Elena Kagan

When the Senate ceases to engage nominees in meaningful discussion of legal issues, the confirmation process takes on an air of vacuity and farce, and the Senate becomes incapable of either properly evaluating nominees or appropriately educating the public.

Deepak Chopra

In order to live the life we desire, and set the intention for greater happiness and more meaningful connections with others, we have to release the hold that our past has on us

Eric Topol

Of course, the medical profession doesn't like D.I.Y. anything.

Monica Crowley

For years, Suzanne Somers has been a pioneer when it comes to alternative medical treatments.

Marty Bahamonde

Sir, I know that you know the situation is past critical. The sooner we can get the medical patients out, the sooner we can get them out.

John Olerud

I didn't need seven years of medical school to know what was next.

Donald Trump

We can't let people down when they can't get any medical care, when they're sick and don't have money to go to a doctor. You help them.

Dick Cheney

I got sick, hospitalized, had no insurance. And the money I had saved for our honeymoon went to pay medical bills. So I had been in the position of not having insurance when I needed health care.

Jim Bowden

We could not prove medically that they weren't able to play.

Michael Chertoff

Truckloads of water, ice, meals, medical supplies, generators, tents and tarpaulins

Mike Birbiglia

You can't go to medical school and come out and be like, 'I'm going to be a dog catcher.' That would be so pointless.

Angela Jones

Parents need to keep medicines out of the reach of the children.

F. Stone

Let's just say it would be in the millions of dollars,

Mike Burkett

So many millions of people don't feel like their vote has any meaning. There is no reason why younger people can't be a unified force.

Susan Ertz

Millions long for immortality who do not know what to do with themselves on a rainy Sunday afternoon.

Ajay Dua

If we have all the data... we will not have to spend all those millions of dollars.

Menachem Mendel Schneerson

Not only will this make you treat each moment more preciously, but you will be more patient with yourself and with others, recognizing that there are millions of moments on the path to any worthwhile achievement.

Warren Ellis

If it's accessible by hundreds of millions of people, then it's as mainstream as it gets.

Simon Cowell

I'm not sure who has the right to say that you have better taste than somebody else, because essentially what you're doing is calling millions of people morons.

Ban Ki-moon

The United Nations has a proud record of helping millions of people in mine-affected countries.

Malala Yousafzai

I have learned so much from Nelson Mandela, and he has been my leader. He is a perpetual inspiration for me and millions of others around the world.

Michael Moore

L.A. - talk about a cruel city: Patients are forcibly removed from hospitals.

Richard Mansfield

If anything we'll be able to see more patients and provide more services.

Sandra Sanchez

She spreads her love; the patients really respond to her.

Chris Hall

We plan to send 25 patients a week by the end of this year.

John Ross

The patients that are now in the waiting room and the ones that are in ambulance stretchers can't come into their departments because there's actually no place to put them.

J. J. Johnson

We've always been told that there's nothing we can do. We're told that the patients are the ones who need to complain.

Rick Colby

Ultimately, I think the patients need to step up on this issue.

David Adamson

There are unquestionably some patients getting too many embryos.

Billy Carter

We did over 200 adjustments, ... My patients really responded.

George H. W. Bush

make it possible -- more possible -- to do our job.

Twiggy

My one big rule for the over-40s is don't try to dress like an 18-year-old. It's possible to be 'on-trend' when you're older - you just have to look for the right stuff. You don't have to spend a fortune, either.

Kiki Vandeweghe

for working with us to make this possible so quickly.

Valentino Rossi

For sure, it's possible to win the championship. There's always more pressure than normal, but we try to win this race like we do in other races.

Michiel Huisman

One of the fun things as an actor is to really spread your wings as wide as possible and do a variety of roles. I've been really lucky in that sense, I think.

Mahmoud Othman

If we'd had more time, it would have been possible to get Sunni participation. When Oct. 15 comes, many won't even have seen the constitution.

Pete Carroll

If I'm lucky, I can see 7-8 possible recruits at these meets.

Tomas Vokoun

I don't feel any pressure. I don't think this has got anything to do with pressure. Sometimes you just play really well, and then get in a slump. Now is the worst possible timing.

Robb Felton

I'd like to see them as soon as possible and get them out. I'm sure they're probably going crazy, they're not used to being in a kennel.

Albert Schweitzer

When we observe contemporary society one thing strikes us. We debate but make no progress. Why? Because as peoples we do not yet trust each other.

Ludwig von Mises

The whole of mankind's progress has had to be achieved against the resistance and opposition of the state and its power of coercion.

Denis Hayes

That said, I'm embarrassed and furious that so many coal-state Democrats in the U.S. Senate are paralyzing international progress to protect the short term interests of a dying industry that ravages the environment from mine to slag heap.

Edgar Allan Poe

If the propositions of this Discourse are tenable, the "state of progressive collapse" is precisely that state in which alone we are warranted in considering All Things.

Eleanor Roosevelt

It is our freedom to progress that makes us all want to live and to go on.

Christopher Hill

I can't say really that there has been progress,

Chris Corrigan

I don't think any progress has been made on that front.

Bart Stupak

Ill put my progressive credentials up against anyones.

Brendan Bell

We need to make sure there is some tangible progress in November,

Ned Freed

Never, in my experience, has the IETF seen such a ridiculous flap over intellectual property rights.

Paul Wolff

if we don't support that tourist industry, our property taxes are going to go through the roof.

Jim Brown

Basically, everything's for sale, with the right price. All properties are at risk.

James Wray

If this can be done to us, no one's property is safe.

Meg Mallon

I don't even look at it as a proper score.

Charles Yates

I'd like to sell them some oceanfront property in Dickenson County.

Louis Post

The proper way to welcome him would be to slap handcuffs on him.

Mike Cohen

The property is zoned agricultural-residential. This is not agricultural or residential.

Peggy Moriarty

The property is rare. It reminds you of Camelot. It's just perfect.

Isabella Rossellini

I live in the country. I'm a bird-watcher, an oyster-raiser. You know, I'll do anything that - raise dogs for the blind as a volunteer.

Matt Zito

Lucent is trading at around $10 so how in the world are they going to raise capital?

Walter Mondale

Mr. Reagan will raise taxes; and so will I. He won't tell you. I just did.

Mike Pompeo

My goal in getting rid of tax loopholes is not to raise taxes. Our problem in Washington, D.C. is not a revenue problem, it is a spending problem.

Robert Milmore

If another bidder comes in the stakes could be raised on TWA to where AMR doesn't think it's worth it.

Sharon Cody

I was raised with a sense of not throwing things away.

Sally Field

I was raised to sense what someone wanted me to be and be that kind of person.

Robert Rennie

I'd be surprised if the BOJ raises rates at all this year and that is something that will tend to see the yen underperforming.

Tom Brady

If someone lies, well, you had a choice to trust that person or not. I think the way my father raised me, well, he trusted everybody. And that worked for him.

Danys Baez

We didn't seek this out, but after an in-depth exploration, it made sense for us.

Cynthia Kenyon

I was a little truth seeker as a child. I wanted more than anything to understand myself and also other people.

Charles Miller

My understanding is we were seeking what keywords are put in and URLs. Nothing personal.

Julie Myers

I will seek to work with those who are knowledgeable in this area, who know more than I do.

Mahatma Gandhi

I am a humble but very earnest seeker after truth.

Robert Hamilton

We are seeking any new work we can get.

Joel Klein

the time has come to seek new challenges.

Abu Bakr

If anybody seeks your advice, offer right and sincere advice.

Joseph B. Wirthlin

We are commanded to seek out those who are lost. We are to be our brother's keeper.

George Washington

Let your countenance be pleasant, but in serious matters, let it be somewhat grave.

Edward Castronova

One thing that's surprising is how serious this is. It's now my career.

Dietrich Bonhoeffer

Absolute seriousness is never without a dash of humor.

Edsger Dijkstra

Thank goodness we don't have only serious problems, but ridiculous ones as well.

Edward Abbey

When the situation is desperate, it is too late to be serious. Be playful.

Steve MacFarlane

If all sides are serious about getting this done before the deadline, I think it can be done.

Dom DeLuise

I'm actually a thin serious person but I play fat and funny, but only for the movies.

David Nicholls

At some point you’ll have to get serious about life.

Christine Lavin

I was a very, very serious child, ... I was valedictorian of my kindergarten and eighth-grade class.

Kathleen Blanco

Let's just support the Saints. That's what I say.

Dennis Whitling

My inclination is to support this letter, and support it now.

Ron Wilson

Obviously, it was an ugly scene. But I support (Parker) 100 percent.

Dennis Weaver

We should be able to support our own economy within our own borders.

Maria Zampaglione

If an outbreak of avian influenza were to be proven, there would be a lot of support needed.

Kevin Browne

If an immigration makes things better for them in the country, we will support it.

Dave Morin

Products should speak for themselves, and marketing should support that.

Abraham Lincoln

The government will support you to the utmost of its ability, which is neither more nor less than it has done and will do for allcommanders.

Scott Strauss

I got to support my family. That's how I was raised.

Peter Wright

Lennart is getting better. This tournament is part of his recovery.

Raul Hernandez

Tourism is all we have. Nobody's coming. Things are sad.

Trent Reznor

Touring in the past, the show was just something you had to do to get to the after-show,

Liam Gallagher

I'm not going around touring the U.S. when I've got nowhere to live.

Kim Clijsters

Yeah, it was (the quickest tournament I've won),

Helen Wills Moody

Unless a player goes in for intensive play and tournament competition, two racquets are sufficient.

Chris Blackwell

I was touring a lot... I loved the touring because you could really feel the audience. You were much closer to everything.

Corey Brewer

We're in the tournament to win it all.

Mike Conners

Were in the tournament now, and in the tournament anything can happen.

Walter Salles

The Sundance Institute has been vital to the film communities of Latin America.

Nancy Astor

My vigor, vitality and cheek repel me. I am the kind of woman I would run from.

Al Jardine

I like to be surrounded by harmonies and fullness and richness and vitality

Edgar Bronfman, Sr.

Making money is marvelous, and I love doing it, and I do it reasonably well, but it doesnt have the gripping vitality that you have when you deal with the happiness of human life and with human deprivation.

David Hilbert

Mathematical science is in my opinion an indivisible whole, an organism whose vitality is conditioned upon the connection of its parts.

Charles Bukowski

But she projected vitality - you knew that she was there.

David Whyte

The price of our vitality is the sum of all our fears

George Bernard Shaw

Few of us have vitality enough to make any of our instincts imperious.

Justin Tuck

This camp, being my first, it's a vital one.